https://www.amazingoctopus.com/blog daily 0.75 2020-07-08 https://www.amazingoctopus.com/blog/consumers-are-demanding-meaning-in-an-uncertain-world monthly 0.5 2021-04-19 https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede822359b7cf164e4c0455/1591640616613/Protest.jpg Blog - Consumers are demanding meaning in an uncertain world https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede72da9398477dc35d50d5/1591636712778/George+Floyd.jpg Blog - Consumers are demanding meaning in an uncertain world https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede72b7b2446b21fd146760/1591636668506/Brands-Taking-Climate-Strike-Social-Sentiment-Seriously.png Blog - Consumers are demanding meaning in an uncertain world https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede72c9728087167f9f9e1f/1591636686619/Closed+2.jpg Blog - Consumers are demanding meaning in an uncertain world https://www.amazingoctopus.com/blog/pioneering-the-economy-of-meaning monthly 0.5 2021-04-19 https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ed144f34d095a4103e7bb2b/1590772401691/Dream.jpg Blog - Pioneering the economy of meaning https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede720465c4b31fc32565f6/1591636509803/Toms.jpg Blog - Pioneering the economy of meaning https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede7227be92b67e232b4a8b/1591636531750/Read-Kindness.jpg Blog - Pioneering the economy of meaning https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede7239af21ee513a786492/1591636542996/Warby+Parker.jpg Blog - Pioneering the economy of meaning https://www.amazingoctopus.com/blog/pursuing-a-new-triangle-of-meaningful-collaborations monthly 0.5 2020-07-08 https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ed9a5c6065cc11a5bbf21af/1591322064618/Collaborations.jpg Blog - Pursuing a new triangle of meaningful collaborations https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede7281feb3d044d9f40fa8/1591636619930/Cannes+2.png Blog - Pursuing a new triangle of meaningful collaborations https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede7268dc7d2d42656e4859/1591636596102/Disruption.jpg Blog - Pursuing a new triangle of meaningful collaborations https://www.amazingoctopus.com/blog/how-b-corporations-are-leading-the-economy-of-meaning monthly 0.5 2020-10-19 https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede74d0d11f3c46f7fbeed1/1591637205083/Patagonia.jpg Blog - How B-Corporations are leading the economy of meaning https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede74fa02be080ad77fbe3c/1591637249034/Allbirds.jpg Blog - How B-Corporations are leading the economy of meaning https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede750a13d50500e28fb1ae/1591637262657/Kickstarter.png Blog - How B-Corporations are leading the economy of meaning https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede74dfa4e23f581e698d6a/1591637234466/Ben+%26+Jerry%27s.jpeg Blog - How B-Corporations are leading the economy of meaning https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ede74b8ebe98375f57b0468/1591637182703/B+Corporations.jpg Blog - How B-Corporations are leading the economy of meaning https://www.amazingoctopus.com/about daily 1.0 2020-06-19 https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5eced35b529a4541ed06b783/1590612834362/Balloons.jpg About - Our beliefs In times of chaos brands must take responsibility for building a better world. Consumers are the force of change and will not stop demanding it. Building meaning into your business model is the catalyst for growth. Meaningful brand & marketing collaborations are the new advertising. https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ecc2ae1250a6a0b1ab58e8c/1591327508178/Chart+1b.jpg About - Experiences are yesterday’s currency The creation of meaning has overtaken the staging of experiences as the benchmark of business and brand behavior. Meaning sets the new standard of how to achieve competitive differentiation and increase value in the short- and long-term. https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ecc2882e7d73d6dee4bfb2f/1590438021986/Gen%2BZ.jpg About - People are demanding more from brands Consider brand values before buying Gen Z: 87%, Millennials: 84%, Gen X: 79% Express a preference for brands with purpose Gen Z: 68%, Millennials: 65%, Gen X: 58% More likely to buy from companies that support social causes Gen Z: 95%, Millennials: 89%, Gen X: 80% Source: GWI 2020 https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5eced14038a543335921d79e/1591327547679/Logo+c.jpg About - We have our arms & legs in multiple fields 15 years in branding, marketing, media Network of creators representing all levels of fame Collaborations with charities supporting distinct audiences & causes https://www.amazingoctopus.com/contact daily 0.75 2020-06-19 https://www.amazingoctopus.com/services daily 0.75 2021-01-18 https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5e9e8e990144eb194256ee47/1590438765647/Diamond.jpg Services - STEP 1: Crystallizing meaning Sharpening existing meaning Exploration from scratch How: 360 immersion in company heritage, consumer expectations and cultural environment - via workshops, interviews & research Outcome: Clear purpose & activation principles https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5ed99ec20573f2471b0803f3/1591320265593/Collaborations.jpg Services - STEP 2: Creating meaningful collaborations Ingredient mapping (across consumers, creators, causes) Idea development How: Value-led philosophy rooted in shared beliefs and behaviors drives ideation and dynamic iteration Outcome: 5-20 ideas including initial feasibility check https://static1.squarespace.com/static/5e9def62b3cee5477e0bfd87/t/5e9e8f0393a34a4ad83c43f7/1590438739824/Vision%2B2.jpg Services - STEP 3: Activating meaning across the ecosystem Creating immediate activation plan Ecosystem integration (partnering or solo) How: Implementing purpose and collaboration ideas - via new products, technology, platforms, content, communications Outcome: 100 day plan across the marketing ecosystem